Evidently, a “European nightclub and restaurant” called gezellig — with a lowercase G, no less — just opened last month in Dallas. Initially, this post was basically going to be me congratulating myself on being at the forefront of some sort of gezellig zeitgeist.
Then I saw the menu.
First off, gezellig is not “geh-zell-ik” as the menu says. Ick = not gezellig. It’s said more like huh-zell-uh. But, fine, you’re Texans and I know you got all kinds of crazy pronunciations for stuff. So, I can live with that.
Look, I’m all for sharing the love of the Dutch, but a nightclub (because sitting through a set by the bartender’s cousin’s crappy band always lends an air of coziness to a place) that serves something called a Big Boy (“corned beef, pastrami, melted Swiss/cheddar, spicy mustard, Russian dressing, on a French roll”) seems decidedly un-gezellig. And, honestly, kinda gross.
I mean, would it kill them to add a kroket to the menu? It’s fried; we love fried in this country. I would settle for them serving fries and calling them frites. They even make American fritessaus now — with a good ol’ American flag on it, no less. Hell, even if they just replaced the “melted Swiss/cheddar” cheese on that gut-buster sandwich with an Edam or Gouda and I could maybe — maybe — be okay with their use of gezellig.
But, to paraphrase a great Texan, Senator Lloyd Bentsen, “Gezellig, I served with gezellig. I know gezelllig. Gezellig is a friend of mine. Gezellig, you’re no gezellig.”